An Ambitious Healthcare Startup Found the Right Rx for Its TA Growing Pains
Viva Eve Achieved a Complete Talent/HR Function Overhaul in Under 90 Days with Help from Best You Talent Advisors
Case Study: Viva Eve
About Viva Eve
“There has to be a better way to approach women’s healthcare.” That’s the simple and revolutionary concept behind New York-based startup Viva Eve. The vision is simple and revolutionary as well: build a holistic and integrated system centered around the patient experience that women need and deserve.
Situation
Viva Eve is dreaming big. They scaled and opened their Manhattan flagship location in April 2022, and plan to grow more locations by the year’s end. They’ve grown their integrated service lines to over 7 different services for their patients, to continue caring for New York women in the most innovative and comprehensive ways.
Nehal Farouky, President and Cofounder, said, “We started out small and scrappy, with everyone just doing whatever needed to be done. But by the end of 2023, I could see that approach wasn’t going to serve us as we aim for the next level.”
With the unfortunately-timed departure of Viva Eve’s HR Director, Farouky herself was rolling up her sleeves and handling nearly every aspect of the HR function relating to Talent Acquisition non-clinical roles – from writing job descriptions to sourcing candidates to interviewing and beyond. “It just wasn’t tenable,” she says. “And not just because it was pulling me away from what I needed to be doing. Without an experienced professional in that role, we had to worry about potential errors along with regulatory and compliance issues. Not to mention, we weren’t able to provide a talent acquisition experience that aligned with our culture and values. It was time to get expert assistance.”

Website: https://vivaeve.com
Employees: 110+
Main Industry: Healthcare
Founded in 2016
Annual Revenue Range: Private
Headquarters: New York City, NY
Locations:
- Manhattan
- Forest Hills (Queens)
- Astoria (Queens)
Engagement Partners:
- Nehal Farouky | President and Cofounder | Viva Eve
- Marion Marino | VP of Practice Operations | Viva Eve
- Chelle Johnson, MBA | CEO and Founder | Best You Talent Advisors

Solution
Viva Eve’s employment attorney had the right connection: Chelle Johnson, MBA, and Best You Talent Advisors. “From the first meeting,” said Chelle, “it was clear that Nehal and her team had every attribute necessary to make this a stellar engagement. They knew exactly which roles they needed filled to have the most impact and they committed to responding rapidly to keep the project moving. Both organizations share strong values that are deeply ingrained and integrated throughout the business. It’s an ideal – and real – purpose-driven, values-oriented partnership.”
Results From the First 90 Days
“We couldn’t be more pleased with the results Chelle and Best You Talent Advisors have achieved for us,” said Marion Marino, VP of Practice Operations for Viva Eve.
Some highlights thus far include:
- Cost Savings: Over $50,000 savings in agency fees
- Hires:
- Hired HR Director in less than 40 days
- Cool fact: the HR Director is herself a Viva Eve patient who fiercely believes in the organization and its mission
- Sourced and hired a HR Generalist, Supply Chain Supervisor, Operations Manager, Ambulatory Surgery Center Coordinator, IT Director, and Sales Manager
- Increased
- Candidate quality – candidates who have better, more relevant qualifications and are better aligned with Viva Eve’s mission and values
- Candidate volume
- Candidate sources
- Interview velocity
- Decreased
- Time to hire/fill
- Costs related to casual labor
- Employee callouts
Key Success Factors
BYTA: Disciplined processes executed to the highest standard, supported with clear and consistent communication
BYTA: Deep investment in understanding Viva Eve’s business, supplemented by specific healthcare domain experience and expertise
Viva Eve: Tight operational focus on identifying high-impact roles for next-level growth
Viva Eve: Rapid responsiveness to keep the engagement and all hiring processes moving
Both: Strong shared values that are deeply ingrained and integrated throughout the business
Both: Commitment to building Viva Eve’s team with highly-qualified, ultra-aligned hires who are eager to achieve the organization’s vision

Conclusion
“Our engagement with BYTA started as a 90-day pilot,” said Farouky. “It’s no overstatement to say that BYTA has flawlessly executed a complete overhaul of our Talent/HR function in record time. We absolutely believe they are the right prescription for our talent acquisition growing pains, and we have already extended the engagement indefinitely based on the strength of their performance. They’re simply masterful.”
About Chelle Johnson and Best You Talent Advisors
Chelle Johnson, MBA, is the founder of Best You Talent Advisors.She partners with organizations and HR consultants globally to source and hire hard-to-fill positions, develop and deploy user-friendly recruitment processes, and implement employment branding campaigns to generate consistent streams of talent.
In her 20+ years as a global Fortune 100 HR and talent acquisition executive, she cultivated relationships and developed talent acquisition and career development expertise to serve rising and established professionals.
She is an award-winning strategist who brings a servant mindset to connecting and engaging audiences through the latest developments in human capital management, people development, and team cohesion through speaking, podcasting, and corporate training.
Got a Startup or Healthcare Hiring Headache?
BYTA Might Be Right for You!
Book your free 30-minute discovery session now.
How would your talent team perform when facing challenges like these?
Talent acquisition has never been this complex or crucial before. Take the Best You Talent Advisors quiz and find out how your team stacks up on 5 mission-critical measures. Receive your score instantly PLUS get expert insight from global talent executive and industry insider Chelle Johnson, MBA (Founder of Best You Talent Advisors) on how to uplevel every element of your talent operations.

Contact
Chelle Johnson
CEO & Founder
Best You Talent Advisors
Chelle@BestYouTalentAdvisors.com
BestYouTalentAdvisors.com
602-448-9552
linkedin.com/in/chellemjohnson/
Best You Talent Advisors partners with organizations and HR Consultants globally to source and hire hard-to-fill positions, develop and deploy user-friendly recruitment processes, and implement employment branding campaigns to generate consistent streams of talent.